In results to recent scandal around Private data & incorporation of EU’s GDPR, we are about to see many changes in the way we use Social Media, especially how brands leverage it for branding.
Twitter has already announced huge changes focusing on authentic tweets, FB also changing the algorithm to focus more on Friends and families rather than paid post.
Above changes are pushing companies to find new methods of promoting their brands on Social Media.
One approach gaining popularity is advocacy. Getting customers to become an online advocate for a product and spread positive sentiment through the internet can be the difference between a product’s success and failure. Such advocacy programs are now a key part of the marketing strategy to increase funnel.
Many organizations failing to make use of an influential group of advocates; their own employees.
Many companies have achieved success in using Employees voice to elevate their brand story. MasterCard, Starbucks, Vodafone, Reebok & DELL are some of the leading & earlier adaptors of Employee Advocacy program for their staffs that enabled employee advocates to share content across social media.
“21 % of consumers clicked like on employee posts about their companies” by Altimeter Group. An engagement rate that beats most social advertising campaigns, and at a lower cost.
New tech platforms Amployee.io, help increase your brand reach & influence by making it simple for executives, salespeople, and other employees to engage in social selling and employee advocacy
At a time of low trust in businesses, consumers have more faith in regular people than in corporations.
“Content shared by Employees receive 8X more engagement than the content shared by Brand Page” – Social Media Today. By using employee advocacy platform, brands can amplify company’s content through the voice of their employees.
Twitter bans bulk tweeting and duplicate accounts in bot crackdown. Developers are now banned from using any system that simultaneously posts “identical or substantially similar” tweets from multiple accounts at once, or makes actions like liking, retweeting, and following across multiple accounts at once.
The focus in Authenticity, Amployee advocacy platform empower employees to write & suggest their own content. It’s not just Brand pushed content but allow Staff to contribute content as well, a true engagement platform.